Leveraging data to design disruptive business strategy and branding.
> ABOUT ME
Hello, I’m Ashley.
Whether it is tapping new markets, optimizing your organization, streamlining business operations, or designing branding that speaks to your audience, I have experience across numerous markets in both B2B and B2C that uniquely equip me to make a bold impact on your bottom line.
Finding organizational holes and patching them to meet today’s needs and tomorrow’s opportunities is something I wholeheartedly enjoy. In striving to achieve operational excellence or designing a robust, end-to-end commercial roadmap, I enjoy ambitiously building bold, sustainable strategies.
I am passionate about helping startups to get their footing and stand out within their market.
> MY PROCESS
I create unique strategies and solutions based on deep subject matter research and a passion for disruptive brands.
- Conduct a deep dive into your industry, competitors, market, business model, customers, objectives and goals, and challenges.
- Determine the organization’s current state and its goals.
- Map your current brand and strategy, as well as its effectiveness.
- Measure efficacy of your current digital programs.
- Examine your automation setup.
- Evaluate whether your marketing seamlessly integrates with your customer service, CRM, and sales process.
- Analyze your website and web traffic to understand how effective it is as conversion and retention.
- Clarify the mission and vision statements enable your company to identify and analyze its fundamental purpose and intentions.
- Create strategic objectives to determine the desired future direction of the business.
- Identify the goals that allow the company to achieve those results.
- Envision the impression your company/brand wants to make on customers.
- Gather a deep awareness and understanding of both the marketplace and consumers.
- Plan how to create that perception through advertising and marketing messages.
- Conduct research & analysis of all data, tools, systems, performance, and overall setup.
- Hold tailored stakeholder interviews and discuss findings in a strategic base-case workshop.
- Discuss where we are today and where we would like to be.
- Build a robust marketing plan that you can implement, measure, adapt and improve to reach your customers and meet your objectives.
- Develop brand identity, define target audience, specify measurable marketing goals, and outline your marketing budget.
- Specify the tactics that will be implemented each month/quarter to meet above goals.
- Evaluate performance versus goals and continue to optimize over time.
> EXPERIENCE
Experienced in tech, health, fashion, and hard work.
Currently leading operations and marketing at Vave Health, I held marketing and operations leadership roles at Ekso Bionics and Tesla. I have international experience in sales, marketing, and business operations, with a particular passion for mentorship and team building.
With over a decade of leadership experience in organizations ranging from pre-seed startups to established Fortune 500 companies, I have experience across industries including medical, fashion, consumer, hospitality, technology, and more. Whether fundraising, public speaking, or developing a disruptive brand strategy, I love a challenge.
